Classic Facebook's clone of Snapchat
Facebook's clone of Snapchat, the app whose messages self-destruct after 1 to 10 seconds. As many people like to point out, it's perfect for sexting, but there are a lot of other fun and innovative uses for this clever type of messaging.
For all intents and purposes, Poke is almost identical to Snapchat. Snapchat is focused on photos and videos, while Poke adds self-destructing messages and the classic Facebook poke feature to its arsenal. Poke relies entirely on your Facebook friend network, while Snapchat can dig into your contacts and let you share photos with strangers.
Snapchat already has a loyal user base that sends more than 50 million photos across its network every day, with many of its users teenagers.
Defensibility
Technology startups' products aren't easy to clone because they have proprietary technology that even the big companies don't have. Just imagine AltaVista trying to clone Google it wouldn't have succeeded.
Snapchat's current users aren't going to immediately abandon the app for Facebook Poke. They've built up friends, messages, and a history on Snapchat, and they will continue to invite their friends to join. Poke's launch could affect user growth as potential users may choose it over Snapchat, but Poke also brings a lot more attention to the market and may end up boosting Snapchat's growth. How both apps perform in the App Store over the next few weeks will give us a better idea of Facebook's impact on Snapchat.
Snapchat's founders have been at this since May 2011. They've had time to think about the road map for their product, and they don't have dozens of other products and projects to distract them. Snapchat's founders reportedly turned down an acquisition offer from Facebook. They wouldn't do that if they didn't have a long-term plan they were confident in.
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